The owners of the Rock Pool Dinning Group decided to open up a brand new 900 seater Bavarian style venue in the up and coming riverside area of Melbourne.
They had a new name, a new venue being built but no new brand! So, how do you bring the feeling of Munich to Melbourne? Answer: Don’t take yourself too seriously!
I took the idea of a proud heraldic looking lion, and gave it a twist. Giving it two tails, a stein glass and a cheeky smile, ready and waiting for that well earned PROST!
The ability to have a bit of fun with the lion allowed us to represent all aspects of the venue, from new years parties to sporting events and everything in-between!
The distinctive colour ways took inspiration from the city of Munich, which rolled out across all aspects of the brand, from bright blue salt grinders to clinking glasses and finally closing doors...
It was so successful that it got introduced into the historic Rocks district of Sydney's CBD. Here's to many more years of fun! PROST!
Design created whilst working for Cowan - Sydney