Lucinda and her husband Crispin were nuts about seeds! She caught the bug back when she was growing up in New Zealand.

Her granny used to mix up different seeds and roast them on her farm, there were never any cookie jars lying around, just jars of tasty seeds. She had warm memories of that farm, filled with all types of animals roaming around.

The idea came about through the action of using my hands whilst munching the seeds straight from the tub, and an email I opened whilst I was still munching, it was a new photographers website.

One of his new photos was of a painted hand that looked like an animal, that was it! Combine her love of animals with the hands on approach to eating the seeds.

Mindful munching was born, and Lucinda couldn't of been happier. She said it would change her life forever, and it did! She found herself in all the major supermarkets throughout the land.

From small seeds big things grow!

Before / After

Design created whilst working for ZigguratBrands - London