Forage Fresh is a new vegan friendly dip lovingly created by food connoisseur Steve Ingram and his food loving business partner Anmarie Dabinet. The idea came from long summer days foraging as a child for wild mushrooms & berries to cook, discovered in the Italian meadows of the Dolomite Mountains.

A vibrant foodie colour palette was used to evoke natural taste. Using a simple rustic style throughout. The foraging boy carries a larger than life leaf that symbolise freshness, becoming the iconic shorthand for ‘Forage Fresh’.

The stylised foraging boy can start to interact with real product, creating a distinctive asset that can be used further down the path for advertising.

Hands start to interact on lids, always relentlessly searching for the freshest ingredients to add.

Bringing a fresh hit of flavour to the urban streets of Sydney.

Once the brand starts to get established in store, playful animations and posters can start to reinforce the foraging brand story. This one is representing what’s inside his bag whilst he’s walking by.

Tote-ally fresh!