FROST* COLLECTIVE approached me to help give Blue Dinosaur a hand baked make over. Working closely with their in house team we managed to get to the perfect sweet spot.

The logo and typography was redrawn to look like it was all drawn by the same hand. Modern loose coloured elements also added to the hand done nature.

A selection of contemporary colours were used to generate taste and also standout of the iconic blue Dino.

Outer boxes that house the bars were designed to create standout and stackability within stores.

The new rounded hand drawn style now has the ability to come alive through digital brand expressions. Literally drawing you into the world of Blue Dinosaur.

Using this new style gives the brand freedom to express what it feels like to eat these nutritious snacks. Release your inner dinosaur!

Prehistorically good online mixed boxes send positivity through the use of witty language from within.

The protein bars now own the Blue Dinosaur blue and uses hand drawn highlights of colour to indicate taste.

The brand has moved away from it’s original strong body builder look to a more approachable, real everyday snack that fits into your lifestyle.