TBMC asked me to lead the creative process for Suntory’s flagship kombucha brand ‘Amplify’. The brand has now been amplified to give it a new taste driven ‘zest for life’ purpose that will help to amplify future growth.

The new logo stands proudly shouting taste appeal! Each flavour leads with two main ingredients, illustrated in a bold, bright and zesty way.

The new straight to the point advertising dials up this new amplified style of fruit, grabbing you by the tase buds. Taste appeal has now ‘well and truly’ been Amplified.

The range can now be easily extended across new and exciting flavour combinations, with new product development on the horizon that will take this brave challenger brand into uncharted waters. Watch this space!

Instagram can now be given an ‘Amped-up’ fruity vibe with the use of duo toned photography interweaved with bold graphic fruit depictions.

Grab life and amplify it to the max, follow your gut, drink life in, because this zest for life is waiting for you.

Amplify summer with an array of cool merchandise, livening up any situation.

This is what the brand looked like before the redesign. In research one person described it looking like ‘duff beer’ from the Simpsons TV show, D’oh!