A face behind the flavour. Nimi Nosh makes Caribbean sauces with plenty of personality. The brand needed to show it.

Chris and Jon at Three Sixty brought me in to develop the initial creative concept. The idea was to capture the warmth and optimism of the brand’s Jamaican roots, with enough confidence to stand out on shelf.

The face in the logo was inspired by the client herself. A good place to start when you want a brand to feel personal. And tucked between the lips is a chilli, formed by the negative space. There’s a bit of heat in that smile.

Bold type and sunny colours gave the identity the flavour it needed. Chris, Jon and the Three Sixty team then developed and rolled it out, taking Nimi Nosh from market stalls to Tesco shelves.

Before / After