Redesigning this brand wasn't as easy as it ended up looking, there were literally hundreds of different vitamins and minerals that you needed to understand.
The idea naturally stemmed out of the existing leaf from within the old logo. It created a bold and truly unique architecture that would hold all the important information together.
The graphic leaf shape wraps around all the different shaped packs, and the touches of silver added that well needed scientific rigger behind it all.
Colour coding the different groups and having the correct hierarchy was key to it's ongoing success.
Even the MD of Blackmore's called and congratulated the client on a job well done! Now that's effective!
This was the advertising campaign featuring Bear Grylls.
The history of Nature's Own.
Design created whilst working for Cowan - Sydney