Keno - Let's Play
       
     
       
     
 Sometimes the simplest of ideas are the best, so using the universal icon of a play button I housed the iconic keno coloured balls within.
       
     
 It didn't stop there, everything you see, from typography to arrow shapes are all created using the ball shape.
       
     
 It's all part of it's DNA, a brand new bespoke typeface was created especially for Keno and all of it's touch points. 
       
     
       
     
Audsley_Keno_5.jpg
       
     
 The new Keno exhibition stand that stole the show!
       
     
 Before / After   Design created whilst working for Cowan - Sydney
       
     
Keno - Let's Play
       
     
Keno - Let's Play

Keno had become dated and very tired looking, it didn't stand for anything new and exciting anymore. Old people seemed to be the only ones playing it. So, the time had come to brush off the cobwebs and give it a new lease of life.

       
     

The ad agency had already come up with the tagline 'let's play' so that's what I did. Play >

 Sometimes the simplest of ideas are the best, so using the universal icon of a play button I housed the iconic keno coloured balls within.
       
     

Sometimes the simplest of ideas are the best, so using the universal icon of a play button I housed the iconic keno coloured balls within.

 It didn't stop there, everything you see, from typography to arrow shapes are all created using the ball shape.
       
     

It didn't stop there, everything you see, from typography to arrow shapes are all created using the ball shape.

 It's all part of it's DNA, a brand new bespoke typeface was created especially for Keno and all of it's touch points. 
       
     

It's all part of it's DNA, a brand new bespoke typeface was created especially for Keno and all of it's touch points. 

       
     

It now looks like a million dollars! All I need to do is win a flipping game.

Audsley_Keno_5.jpg
       
     
 The new Keno exhibition stand that stole the show!
       
     

The new Keno exhibition stand that stole the show!

 Before / After   Design created whilst working for Cowan - Sydney
       
     

Before / After

Design created whilst working for Cowan - Sydney