Keno had become dated and very tired looking, it didn't stand for anything new and exciting anymore. Old people seemed to be the only ones playing it. So, the time had come to brush off the cobwebs and give it a new lease of life.
The ad agency had already come up with the tagline 'let's play' so that's what I did. Play >
Sometimes the simplest of ideas are the best, so using the universal icon of a play button I housed the iconic keno coloured balls within.
It didn't stop there, everything you see, from typography to arrow shapes are all created using the ball shape.
It's all part of it's DNA, a brand new bespoke typeface was created especially for Keno and all of it's touch points.
It now looks like a million dollars! All I need to do is win a flipping game.
The new Keno exhibition stand that stole the show!
Before / After
Design created whilst working for Cowan - Sydney