7 Eleven wanted to unite all of it's food and put it into one fresher, hand made looking package. That's how the new food on the go range was born.
The idea of brown paper, hand made stickers and personality driven language became apparent when you looked at the world in which they wanted to move into.
The job took no time at all to design, this was done on purpose. I wanted to create a design that looked and felt like it was done on the go! So, that's what I did.
Each pack took a matter of minutes to do, once you had a look and feel it all became a walk in the park. Excuse the pun!
Or maybe not, that's one of it's charms. Keep an eye out for all the quirky little messages on each pack.
Be Hambitious! Was one of my favourites.
See if you can spot them all, on the go! Obviously.
The packaging has gone from strength to strength, continually growing into different areas every few months.
Design created whilst working for Cowan - Sydney